Performers on the floor during the opening ceremonies of a previous Winter Games

Some collegiate athletes compete individually. Corporate partnership is a team sport.

New York state is bringing the collegiate sports world together in January of 2023 to host 2,500 athletes and coaches from over 600 universities and 50+ countries—that’s nearly twice the size of the 1980 Olympic Winter Games. And here’s the best part: over 60 million people in the US alone have expressed interest in either watching or attending the Lake Placid 2023 World University Games.

Reasons to Partner

The games will provide partners with the following opportunities:
  • New York State business leadership and partnership

  • Showcase company products and services

  • Support for USA Team, America’s colleges, and student athletes

  • CSR social good support for climate initiatives under the Save Winter program

  • Brand values and commitment to college students and alumni community

Ways to Partner

Gold - Founding Partners

  • Property Naming Rights
  • Highest Level Benefits
  • Save Winter

Silver - Major Partners

  • Property Presenting Rights
  • Second Highest Level Benefits
  • Save Winter

Bronze - Supporting Partners

  • World University Games Only
  • Third Level Benefits
  • Save Winter

Preferred Suppliers

  • Value-In-Kind
  • Benefits Depending
  • Save Winter

Philanthropic Donors

  • Save Winter
  • Donor Recognition Program
  • VIP Hospitality

All partnership programs customized to Partner needs.

Partnership Benefits

Property Naming Rights

Category Exclusive Marketing Activation

USA Team


Social Good - Save Winter

Media Exposure & Content

Product Showcase

Note: 15% of partnership cash contribution will go directly to the Save Winter program.

To learn more about partnership opportunities

Chris Carroll
[email protected]